Web Banner Design Inspiration
Creating a dynamic, interactive web experience starts with an attention-grabbing banner. Web banners are often the first thing users notice when they land on a website, making it essential to get them just right. As you brainstorm your ideal web banner design, it helps to look for inspiration from experts. Here are some creative web banner design ideas and tips to captivate your site visitors and draw them in.
Think About What You Want to Accomplish
The key to coming up with inspiring web banner ideas is to have a clear idea of the objectives you’re trying to accomplish. For example, do you want to generate more clicks to another page of your website? Then the banner should include a call-to-action that specifically engages the user. On the other hand, if you’re more interested in creating a powerful brand experience, then the banner design should be tailored to your brand. Think about colors, fonts and logos that users associate with your brand and include that in the banner’s design.
Try Various Formats
Web banners can come in a variety of sizes and shapes. One of the best ways to make your web banner stand out is to use an unfamiliar format. For example, the Restaurant Facebook Cover banner pictured above uses an unconventional shape. The unusual shape of the banner attracts the user’s eye, draws attention to your content and encourages them to follow through with the call-to-action. You can also try different sizes, so the banner fills the entire browser window, encourages scrolling and introduces additional content as users explore your page.
Keep It Simple
When you’re creating a web banner, there is a lot of content that could potentially be included. However, when you’re short on time, or have limited design or programming knowledge, the best option is often to keep it simple. Your banner should include a small amount of text, emphasizing one topic and one goal. For example, the Pizza Facebook banner has two simple sentences, which quickly and effectively communicate the message without cluttering up the banner.
Match Your Banner to Your Website Design
When you’re crafting a web banner, it’s essential that it matches the design of the rest of your website. Keeping the colors, the font and even the tone consistent throughout the entire website creates an overall cohesive experience that feels professional and polished. As you design your web banner, consider colors, fonts and images already on your site. Use those as your starting point in order to create a seamless transitions from the banner to the rest of your site.
Frequently Asked Questions (FAQs)
What is the best way to design a web banner?
The best way to design a web banner is to start by thinking about what you want to accomplish with your banner. Once you have a clear goal in mind, you can focus on creating a design that matches your website’s design, keeps it simple and uses an unusual size or format to draw attention to the banner.
Where can I find inspiration for web banner designs?
For inspiration for your web banner designs, look for examples related to your industry, check out web design portfolios and take a look at banner design ideas from experts. Additionally, you can look for design inspiration with your own website, as well as in other parts of the web.
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